Sure 3d modeling is an efficient way to quickly experiment with the shape of objects related to architectural or automotive design, but it also has vast potential for graphic design applications. There are a lot of great designers out there blurring these boundaries and just like any other field, exploring the possibilities afforded by new technologies. It becomes easy to imagine that a 3-dimensional mark becomes as much a part of the branded identity as a letterhead. While logos become 3d objects to interact with or even inhabit by avatars in the virtual second life.